PPC Management

Why PPC Management

1. PPC Management Is Pay On Results SEO

   Pay Per Click is perfect for results driven executives and business owners. As opposed to organic search, which can take time to generate a return on investment, PPC Management allows you to generate an immediate return on investment from your spend.

   PPC allows us to immediately put your business in front of your prospects. Pay Per Click is simple. You tell us who your customers are, we then use PPC Management to drive them to your site through carefully placed ads on Google.

   Pay Per Click means you only pay for ‘clicks’ on your Google ads, which means it’s very easy to work out exactly what you need to spend to meet your ROI objectives. For example, you might spend £5,000 per month to bring in £17,000 worth of business. All of this is easily quantifiable, and the best part is, if for some reason you don’t get any clicks, there’s no cost on your end.

2. It’s Highly Measurable

   The best thing about PPC Management is that it’s incredibly measurable. We can work out exactly what you need to spend to achieve your marketing objectives, then measure your return on investment throughout every single step in the process.

   For some businesses the end goal is contact form enquiries, or calls from customers, both of these are easily measurable using Google Analytics and our call tracking software. Alternatively, for some businesses it’s all about sales, which makes it even easier for us to track and report conversions in the form of purchases from PPC through your ecommerce site.

3. It’s Easily Scalable

   If it’s not broke, don’t fix it. What’s great about PPC Management, is how easily scalable it is. Return on investment is almost immediate, with most campaigns generating a good return from month one.

   After seeing an initial return on investment, it’s then easy to increase the return on investment for our clients by broadening the scope of their keyword funnel, improving their Quality Score which reduces their cost per click, or expanding the campaign into a new geographic location.